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Tip for July 15, 2004

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Ten Commandments of Guerrilla Marketing Design, No. 6

Guerrillas design to be VISUAL.

Whenever possible, Guerrilla Marketers replace words in paragraphs with storytelling visuals such as charts, graphs, lists, organization charts, tables, and timelines. Guerrillas use visuals to communicate comparisons, relationships and sequences at a glance.

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