Ten Commandments of Guerrilla Marketing Design (Bonus Commandment)

Guerrilla designers are PENNY-PINCHERS

They choose formats and designs that are easy to produce, print and mail. They thoroughly master their software and take advantage of timesaving features like text styles and keyboard shortcuts.

Their designs communicate the maximum information to the greatest number of customers and prospects at the lowest possible cost. Guerrillas understand that two well-used colors communicate better than four poorly used colors.