Thank You – 200 Weapons – Guerrilla Marketing – Official Site

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"Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provides the highest profit to you."

- Guerrilla Marketing Remix, by Jay Conrad Levinson (Kindle)