Are You Good Enough to Be A Guerrilla Marketer? - Guerrilla Marketing Official Blog
  • Home  / 
  • Examples
  •  /  Are You Good Enough to Be A Guerrilla Marketer?

Are You Good Enough to Be A Guerrilla Marketer?

Are You Good Enough to Be A Guerrilla Marketer? 

“ are the most important cog in your marketing machine. The cost of your having a sparkling and winning personality? It’s zero. But the cost of your having a downtrodden or off-putting personality is depressingly high.”

- Guerrilla Marketing (Kindle) -

Jay Conrad Levinson collaborated to devise a test that lets you score and track yourself in sixteen Guerrilla competencies.


Read each statement and score each competency on a scale of 1 to 10 (1 = poor; 10 = excellent).

1. I see every contact with my customers and prospects as marketing. My words, attitudes, and actions are intentional and based on my marketing goals.

2. I look at my marketing activities from the customer’s point of view. I consistently make time to ask my customers and prospects what it is they really want.

3. I am aggressive in my marketing efforts.

4. My marketing attack includes an assortment of strategies. I make use of many of the hundreds of marketing weapons available to me.

5. If I surveyed my customers today, they would agree that I follow up in a timely and consistent manner.

6. I consistently use a marketing calendar to track and measure the effectiveness of my marketing weapons.

7. My friends, prospects, and customers would say that I am enthusiastic and consistently positive in all my interactions with them.

8. I have a clearly defined marketing niche.

9. I have a clear and specific marketing plan to guide my weekly actions.

10. I use online marketing as one of my major marketing weapons. I use e-mail, a Web site, and the vast power of the Internet to reach new prospects and communicate with customers.

11. I build strong one-on-one relationships with my prospects and customers, knowing that people buy from friends rather than from strangers.

12. My business is oriented toward giving. I provide free consultations, tips, gifts, and information. I make generosity a part of my overall marketing plan.

13. I look for ways to amaze my customers by providing exceptional service.

14. I consistently use my imagination to develop marketing strategies that are unconventional and that will capture the attention of my target market.

15. I actively work on developing strategic alliances with other businesses.

16. I take consistent action on my marketing plan.

The areas where you score low represent obstacles. Address them, or they will impede your progress. Raise the scores, and you’re ready to be a super Guerrilla Marketer.

Want to Improve Your Guerrilla Marketing Skills?  Learn How and Enjoy Free Previews:

Guerrilla Marketing For You

Stay connected to Guerrilla tools, tactics and strategies

Guerrilla is for businesses and individuals that pursue excellence and want to do and be the best in every aspect.

Click here to add a comment

Leave a comment: