Are You Using 3D and Lumpy Mail To Drive Your Profits? - Guerrilla Marketing Official Blog
  • Home  / 
  • Examples
  •  /  Are You Using 3D and Lumpy Mail To Drive Your Profits?

Are You Using 3D and Lumpy Mail To Drive Your Profits?

Are You Using 3D and Lumpy Mail To Drive Your Profits?

"Created skillfully, direct-mail advertising enables you to go through the entire selling process – from securing your prospects attention to obtaining sales by means of coupons the prospects can complete and toll-free phone numbers they can call. "Guerrilla Marketing (Kindle)

When your research shows that direct mail is an effective way to reach your prospects, it's time to leverage all of your Guerrilla wisdom. When it comes to direct mail you have several goals:

  • make your mailer get noticed among the other mail confronting your prospect
  • have your mailer get opened and read
  • provide a clear and convincing offer
  • make it clear what you want the prospect to do that will result in a successful sale.

How do you make your direct mail stand out? Guerrillas approach this opportunity in several ways. You can start with the envelope or outer-panel which is your canvas to entice your prospects to open your mailer and read the contents.

Guerrillas know that people read:

  • the addressee name.
  • the teaser copy.
  • who sent it.

You only have, at most, a few seconds to capture their attention. So how do you create effective teaser copy?  

“The idea of teaser copy is not to be cute, clever, or fancy. The job is to be provocative, to entice the recipient into opening the envelope.” Guerrilla Marketing (Kindle)

Here are some successful Guerrilla teaser copy ideas:

  • FREE! A … [sample of your product or service] for you.
  • Want to get your hands on $10,000 extra cash?
  • The most astonishing offer of the year. Details inside.
  • Free gift enclosed.
  • Money-saving offer inside.
  • Wealth-building secrets for 2018.
  • Private information for your eyes only.
  • Did you know you can double your profits?
  • What every business like yours needs to know…
  • How to add new profits for only six cents a day.
  • See inside for exciting details on [virtually anything].
  • Read what’s in store for you – this week only!

Guerrillas know that your teaser copy is enhanced when you add a dimensional element to your mailer further intrigue your prospects which results in them opening and reading your mailer. We are very excited that Travis Lee of 3D Mail Results shared his expertise and examples of direct mail campaigns, with revenue returns of 1000% or more, at the 2018 Guerrilla Global Summit. If you missed the Summit it's not too late to learn how you can make direct mail work for you.  

Now that you've developed your teaser copy and selected your 3D element, Guerrillas know that their work continues. Once the customer has opened your mailer, it’s as if they have opened the door to a retail store.  The opportunity exists to move the prospect to a successful sale and ultimately a delighted customer.

Now is the time that Guerrillas leverage their research and understanding of wants and needs of their customers and prospects. With that knowledge, they create copy that sells.

An effective way to be clear in your copy is to work backward. Start with writing your coupon or response device first. Now that you are very clear about what you want your prospect to do, it’s much easier to develop the supporting copy that is focused on that desired action.

“Whatever you do, make your offer clear, repeat it several times, keep your message as short as possible, and ask for the order.” “Ask people to do exactly what you wish them to do. Then ask them again.” Guerrilla Marketing (Kindle)

Once you've sent your first mailer, you've started a campaign. Your campaign needs effective tracking and follow-up to the initial direct mail with additional mailings and even telemarketing. With your campaign tracking, you'll be able to dial-in with creative that works and selective targeting for more unique mailing packages.

Stay connected to Guerrilla tools, tactics and strategies

Guerrilla is for businesses and individuals that pursue excellence and want to do and be the best in every aspect.

17comments
befuddled - June 7, 2018

It’s awesome to ѵisit this web page and reading the views of all friends on the topic of this ɑrticle, while I am also zealous of getting
knoᴡledge.

Reply
Clint - June 11, 2018

Thanks for posting this awesome article. I’m a long time reader but I’ve never been compelled to
leave a comment. I subscribed to your blog and shared this on my Twitter.

Thanks again for a great article!

Reply
redstart - December 1, 2018

Hey! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him.
Pretty sure he will have a good read. Thanks for sharing!

Reply
Acryl nails - May 21, 2019

whoah this blog is wonderful i really like studying your posts.
Keep up the good work! You understand, a lot of people are looking around for this info, you can help
them greatly.

Reply
how to get help in windows 10 - May 23, 2019

Incredible points. Great arguments. Keep up the amazing effort.

Reply
is - June 12, 2019

Hi I am so grateful I found your website, I really found you by mistake, while I
was searching on Yahoo for something else, Anyhow I
am here now and would just like to say kudos for a incredible post and a all round interesting blog (I
also love the theme/design), I don’t have time
to read it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have
time I will be back to read more, Please do keep up the great b.

Reply
gel nails breda - June 13, 2019

Howdy! Someone in my Myspace group shared this website
with us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
Great blog and fantastic style and design.

Reply
acryl nagels - June 24, 2019

I believe this is one of the most significant information for me.

And i am satisfied studying your article. But want to commentary on few basic
issues, The website taste is wonderful, the articles is actually nice :
D. Good task, cheers

Reply
gelnail - July 10, 2019

This is the right website for everyone who hopes to find out about this
topic. You know so much its almost tough to argue
with you (not that I really would want to…HaHa). You definitely put a brand
new spin on a subject that’s been discussed for decades.

Wonderful stuff, just wonderful!

Reply
nail salon bred - July 18, 2019

Excellent post. I will be going through many of these issues
as well..

Reply
babyboomnagels - July 19, 2019

If some one desires to be updated with most up-to-date
technologies then he must be pay a quick visit this web page and
be up to date every day.

Reply
Lifestyle Changes - August 2, 2019

Hi! I’ve been reading your weblog for some time now and finally got the courage to go ahead
and give you a shout out from Texas! Just wanted to mention keep
up the good work!

Reply
What Do Feel - August 3, 2019

It’s remarkable to go to see this web site and reading the views of all friends
regarding this paragraph, while I am also zealous of getting knowledge.

Reply
Management - August 8, 2019

My partner and I stumbled over here coming from a different
web page and thought I might check things out. I like what I see so i am just following you.
Look forward to checking out your web page for a second time.

Reply
scars - August 20, 2019

Keep on writing, great job!

Reply
Thin - August 20, 2019

I was able to find good info from your articles.

Reply
Burning - August 23, 2019

What’s Taking place i am new to this, I stumbled upon this I’ve found It
positively useful and it has aided me out loads. I am hoping to give a contribution & help other users like its helped me.
Good job.

Reply
Click here to add a comment

Leave a comment:


>
When Guerrillas Come Together...Profits Happen. Don't Miss Your Opportunity to Be There...
2019 Guerrilla Marketing Influence and Profit Live
When Guerrillas Come Together...Profits Happen. Don't Miss Your Opportunity to Be There...