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Getting to Know Your Customers

By EditorAtLarge

Getting to Know Your Customers People seek a wide array of benefits when they’re in a buying mindset.  If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale.People do not buy because marketing is clever, but because marketing strikes a responsive chord […]

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Guerrilla Techniques – Empowering Doers

By EditorAtLarge

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales.20 percent of the […]

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Guerrilla Marketing Definition

By EditorAtLarge

What is Guerrilla Marketing? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. Guerrilla Marketing […]

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Human Media – Guerrilla Marketers are Different – Are You an Effective Relationship Builder?

By EditorAtLarge

Human Media: Guerrilla Marketers Are Different – Are You an Effective Relationship Builder? “Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not […]

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Human Media – Relationship Building and Customer Satisfaction for Successful Guerrilla Entrepreneurs

By EditorAtLarge

Human-Media: Relationship Building for Successful Guerrilla Entrepreneurs Neither a successful person nor a successful business is an island.  Embracing relationship building is a powerful way to impact your profits. Guerrillas strive for and savor long-term relationships with their customers.  They know the benefits of long lasting connections and do all in their power to establish and […]

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Mini-Media: Presenting Your Business to Your Prospects

By EditorAtLarge

Mini-Media: Presenting Your Business to Your Prospects Guerrilla Entrepreneurs realize that their clients and customers judge their competence at every point of contact.  Accordingly, successful Guerrilla Entrepreneurs pay constant attention to the way they present themselves and strive for constant improvement. RememberGuerrilla Marketing Weapon #31, Canvasing. There are two categories of presentations: time-lapse and real-time.Time-lapse […]

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Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

By EditorAtLarge

Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts (Successful Appearance, A Low Cost, High Return Investment and Guerrilla’s Work with Intent) , we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. ​Guerrilla Marketing Idea/Example: Yourself. You’re fully aware of your intentional […]

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Human Media: Successful Appearance – A Low Cost, High Return Investment.

By EditorAtLarge

Successful Appearance – A Low Cost, High Return Investment. Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing ideas, but also using them as effectively as possible. ​Guerrilla Marketing Idea/Example: Employee Attire Appearance Appearance plays the most known role in determining the image you project and it plays a major role […]

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