Guerrilla Marketing Is About Know-How, Creativity, A Plan, Ideas and Examples.
“Marketing without a plan is like going into battle under a commander who says: ‘Ready…fire!...aim'".
Once You've Discovered What Guerrilla Marketing Is, Primed Your Creativity and Created Your Guerrilla Marketing and Advertising Plans...
...It's Time For Ideas and Examples.
Here Are 200+ Guerrilla Marketing Ideas, Listed by Category
Jay Conrad Levinson called these Guerrilla Marketing Weapons.
Click the Category Name to Expand the List.
Guerrillas must use the mass media with precision, carefully measure the results, and make the media part of an overall marketing plan. When they use the media, Guerrillas must rely on know-how, intuition and business acumen. Maxi-media marketing is about two things: (1) selling and (2) creating a powerful desire to buy. Also, maxi-media marketing enhances the success of mini-media marketing—response rates to simple circulars jump when radio advertising blazes the way for them, and telemarketing results improve when TV spots pre-sell the market.
Your Mini-Media marketing must adhere to your Guerrilla Marketing plan, be accomplished with talent and style, and still follow many of the fundamentals. But it can also break the rules. For instance, you can be highly personalized and promote your competitive advantages.
The Internet is the pure distilled essence of building a relationship with a person. Although you may be building thousands with each mailing, you are building them one person at a time. At least, that’s how your prospects and customers feel.
Although these techniques are unquestionably devoted to imparting information, the real truth is that almost all the media have the same obligation and fulfill it admirably. But these particular marketing strategies have a bit more information and allow you to deliver it in a more fertile setting.
Obviously, the human media are less about things and more about people and ideas. These media are available to all kinds of businesses, cost what you’d expect Guerrilla human media to cost—nothing—and have the potential to transform a business, based on tiny details. Much of life is being able to separate the winners from the losers. If you learn how to do that, you’ll forget how to lose.
Guerrillas market more to their customers and less to their prospects and the universe in general. Follow their lead. Rely on and make enticing offers to the people who have already learned to trust you—your customers. Make this hidden method of economizing part of your daily existence, and stop wondering why marketing costs tumble as profits rise.
Treat these non-media with the same care and respect you’d lavish on any maxi- or mini-media. There is no question that these are media, too—only not the kind of media that non-Guerrillas focus on, often to the exclusion of these highly effective non-media. Chances are, your company will be known for some of these non-media tactics far more than for your forays into the paid media.
These attributes don’t cost you any money, but without them, you may be losing out on a lot of money you’d otherwise earn. Many companies have a few of these marketing tactics down pat; other companies are oblivious to all of them. Of course, to get them, you’ll require time, energy, imagination, information, and patience. But those investments will pay off in the long run and on your bottom line. For you to bring theses alive is a cinch. These attributes are not difficult to create, implement, or understand, but so many companies operate without them that you’ll have several competitive advantages just by bringing them to life in your company.
You can activate all the good tactics we’ve been talking about and still fall flat. If you do, that indicates a problem in your company’s attitude. Prospects are more wary and experienced than they used to be. Customers have high expectations and are used to your meeting and surpassing them. If you fall short in the attitude department, that’s going to undo a lot of your good and well-intentioned works. As Guerrilla Marketing is everything you do, attitude is probably the most important of those things. It shows in every word you say, in your tone of voice, every time you communicate, every day you’re in business.