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When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur's marketing bible–and the book every small-business owner should have.
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Item Dimensions | 236, hundredths-inches, 917, hundredths-inches, 663, hundredths-inches |
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Languages | English, Published, English, Original Language, English, Unknown |
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Package Dimensions | 247, hundredths-inches, 951, hundredths-inches, 99, hundredths-pounds, 674, hundredths-inches |
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