The Guerrilla Marketing Handbook – Guerrilla Marketing – Official Site
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The Guerrilla Marketing Handbook

Amazon.com Price:  $8.41 (as of 10/04/2023 02:40 PST- Details)

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Description

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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