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Amazon.com Price: $11.98 (as of 10/04/2023 02:40 PST- Details)
Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such as: introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.
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Languages | English, Published, English, Original Language, English, Unknown |
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Package Dimensions | 79, hundredths-inches, 843, hundredths-inches, 57, hundredths-pounds, 520, hundredths-inches, 87, hundredths-inches, 850, hundredths-inches, 44, hundredths-pounds, 559, hundredths-inches |
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